There was a fascinating programme on BBC2 television last evening, reviewing the design innovations of Sir Kenneth Grange. Across an astonishingly diverse career, Grange has been responsible for the design of the Kenwood Chef, disposable razors, and the InterCity 125 locomotive. It was great TV and the sort of thing that the license-fee funded BBC can do, but which would probably be almost impossible to get commissioned on a commercial channel.
Prompted (I guess) by the programme, there was a feature on product design and marketing in today’s Guardian newspaper. Alongside a discussion of the Kenwood kitchen aid and an old style telephone handset, there are features on lip balm (some contain chemicals that actually make your lips dry so that you end up using more of the product!); and Heineken beer (with the smiley face ‘e’s that are deliberately designed to create a sense of happiness and fun in the branding.
Good design is critical to the success of products in a consumer-driven society; but it’s also important in terms of the quality of our lives on a day-to-day basis. Another story in the news today focuses on nature deficit disorder. This is the term being used to describe the impact of lives that are increasingly mediated through technology (television, computers, smartphones, tablets), and where many people spend virtually no time in the open air and green spaces, simply ‘being’ in nature. There is an emerging body of evidence that this is bad for us both psychologically and physiologically. Actually spending time in a green space looking at plants and trees, watching squirrels and birds, is good for our bodies and minds. And denying ourselves these simple pleasures can lead to physical and mental ill-health.
Mindfulness has gained something of a cure-all reputation in recent months, and there is (probably rightly) some cynicism about the extent to which it can really have all the positive effects that are claimed for it. Nevertheless, at the most fundamental level, creating space to simply be, focusing on the here and now in the physical world and concentrating on really experiencing the world around you as it is, seems to offer one route to addressing the damaging side-effects of an over-reliance on technology and indoor-living.
Perhaps we all need to think about designing in some time to appreciate the natural world around us as much as the wider, virtual world accessed through our screens. Have a good week everybody.